Facebook Ads In 2020 | From Facebook Ads Beginner

Facebook Ads In 2020 

I'm going to be going over Facebook ads in house they can drive a lot of more leads and sales to your business. And I'm going to work on taking you from beginner to expert. Showing you the ads the whole set up on my computer. Now, I've made millions of dollars in my business from being able to advertise on Facebook and I'm show you how you can - and the best set up how to get started. And we'll be going over a lot of stuff. From the ad setup and I'll be explaining some of the most important vocabulary to you about how the campaign, the ideal campaign setup as well as using some of the more advanced techniques such as custom and look-alike audiences and pixels. So, get excited for an action-packed video that's going to be long. And take notes. But it's going to be fun. I'm going to bring you into my account and show you some cool stuff that I'm doing. So, hey. John Crestani here. I'm going to be showing you Facebook ads beginner to expert. I'll also be showing you a little ways through the video one of my ads that actually made me hundreds of thousands of dollars as an affiliate marketer for a product that I don't even own by putting those ads on Facebook to drive sales for a product that I was an affiliate of. But first, I want to go over or we need to go over some basic vocabulary first. So, what's important to know is these terms up here are absolutely necessary to know. You need to know these terms before we get started. And then I'm going to go over three other vocabulary terms which are more advanced terminology but it'll help take your ad campaigns to the moon if you understand how these 3 terms factor in to your business. Now an ad campaign... Campaign is a word that comes from like war campaigns. They would launch a... You know, basically a... Campaign is a big march. 

Facebook Ads In 2020  From Facebook Ads Beginner

You know, like, people would focus on taking over a country from a certain direction. An ad campaign is focusing on getting revenue for its particular product or product category or whatnot. This is kind of the the folder where all of your ads will fall under is the campaign. So, when you first set up a campaign, I'll be showing you on my computer in a second, we'll start with a campaign. The next is an ad set. An ad set is where all the magic happens. It's where you to find the targeting for the ad. And you define who the ad gets shown to. Now, if I'm selling markers for instance, I'd need to target people who are interested in markers or who you know, use whiteboards or what-have-you. Who do presentations. You know, maybe I target teachers. But that's where you define who sees your ad. And if you're showing your ads to the wrong people, if you're showing ads for dog toys to cat people. You're not going to make any money. In fact, you're going to lose a lot of money if you're doing that sort of advertising. So, a lot of stuff happens on the ad set level as I said the targeting. And last but not least is the ad. The ad is the actually the you know, the picture. The video in the text at the end user sees on Facebook when they're browsing on their newsfeed or they're browsing throughout Facebook. The ad needs to be well crafted. It needs to be something that captures people's attention in order to get them to click and buy on your website or input a lead form whatever type of advertising you're doing. So, let's get right on to things. I'll go over some of the more advanced terminology in just a second here. So now, the first thing that you need to do when you're going to start advertising on Facebook.

 And I want to make clear. Facebook is one of the most wonderful place to advertise. You can reach billions of people. I mean, it's insane to me how many people I see... I see entire families sitting at dinner. And every person in the entire family is staring at their phone. And oftentimes people are staring at Facebook. Facebook has taken over the minds and souls of people to a scary and frightening degree. But it's a great place to advertise hence why it makes so much money. I'm going to show you how to turn that attention that people have unfortunately turned away from their families into money for your business. Leads or sales, etc. Now, the first thing is you need to go to business dot facebook.com. And if you can zoom in on my screen, you'll see business.facebook.com. You can go to Google and you can type in Facebook ads, okay? And Facebook ads, the first result will be taking you to where you can advertise on Facebook, okay? So, to start, you'll need to either login to Facebook or create an account. So, if you haven't already created an account in Facebook, most people in the world have. So, here we are in my Facebook Ads manager. And you'll see you know, you can set up multiple accounts. You can set security. But we're going to go into one of my ad accounts. Right here and we're actually going to look at the ads. So, here we are in one of my Facebook ads account. And you'll see it's separated by those 3 main setups that are structural elements that I said. Campaigns ad sets and ads, okay? You can do an account overview as well. But we're going to focus on this.So, we go there. And here you'll be taken to a screen where you can create ads. Now, there's a ton of different... This is where most people get lost because there's about 10 different objectives that you can choose from and you know most people get overwhelmed by options. But you aren't my dear jet-setters. Because we're gonna go over what the best way to set up is for making money and getting leads or sales to your business, okay? So our marketing objective is very simple. I always start with the most basic one which is traffic, okay? So, I suggest you do traffic as well. Again, if you're doing, you know, if you're going for app installs or videos or leads, you can try these other things. But even if you're doing leads. Leads allows you to do the lead forms which means you can capture people's information via Facebook. But to really use that, you need to have some sort of integration with your CRM. So, if you're running... Most of you are running small businesses. The probability is you're running a small business.And you can actually send people messages or try to get people to message you using their messaging feature. This is a real good way if you are a solopreneur running a business. You can encourage people to send you messages. So, you can interact with them in real time. 

Now, I do affiliate marketing. You know, I sell other people's products and earn a commission because you know, frankly, I don't want to always be at my desk answering messages. So we're going to go with... We're going to go with traffic right here. Now, once you click on traffic, you can scroll down here and you'll see there's you know some different elements. Now, all you really have to worry about is doing the name of the campaign here. So, I would just name it whatever you want. You know traffic test. You know, one or whatever. And then click the continue button right here. Don't worry about these elements for now. I just always go like that. Okay, now once we click on our traffic objective and we set that, what we come down to is our ad set, okay? So, I'm going to zoom in here so you guys can see it. And what's interesting to note is that you can see the audience size that you're targeting. This is something that we're going to keep in mind for later. Now, this brings me to some of my advanced vocabulary which is helpful to know. This advanced vocabulary will help you when you're setting up your targeting in this step. Now, a custom audience, what that is is it means it's an audience that is really custom to your you and your business. Now, what you can do is if you have a website that people are already visiting, you can put Facebook's pixel which will explain in a second. But basically, you can have Facebook send ads to the people who were already visiting your business. Or if you have a fan page or a group or something like that set up, you can have Facebook advertise to people that are already fans of your page or who are already liking or following your page or your group on Facebook. This can be a real powerful sorts of traffic because you're showing ads to people who are already engaged with you. Now, the other use for a custom audience which is really exciting is you can actually upload a list of people who have bought your product or if you've put the Facebook pixel on your site. You can just have Facebook create you know, they track the buyers of your product. Or if you're advertising for another company, you can upload a list of people who have bought their product. And Facebook will automatically match up the people who have already bought the product you're trying to sell with other people that will be interested in buying the product through their artificial intelligence algorithms. It's really advanced and works extremely well. So, what I just mentioned about matching up the buyers of people who have bought your product or have bought the company who product your marketing with new buyers, that is called a look-alike audience. You can build look-alike audiences are contingent on custom audiences. So, if you upload a list of let's say a hundred people who have already bought a product. Let's say this marker. What Facebook will do is Facebook will look for who looks like those people who have bought this marker.

 What similarities do they have in common? Are they all teachers? Are they in school? Are they out of school? Are they in the top 10% of earning? Are they in the bottom 10% of earners? Are they, you know, are they of a certain ethnicity or they white, black, Asian, Hispanic. Do they identify as Republican or Democrat. Facebook will look at all of the different demographics and information about that person or those people. And they will magically create an audience of people that will be interested in buying whatever product you're selling. Pretty neat, huh? The last term is Facebook pixel. And a Facebook pixel, it's a piece of code that you put on your site so that Facebook can understand what the demographics of people who are visiting you this is very helpful to determine if you spent a hundred dollars did you make a hundred dollars back? Very important to have these. But not fully necessary just to get started. If these go over your head, please type in the comments "Over my head. Type in understood in the comments.And get notified of future videos that I'm doing because I've been doing advertising for over 10 years now and I can go over this stuff all day. And I've made millions of dollars in my business because of the wonderful wonderful advantages that knowing advertising has given me. So, here we are back on my computer and we can define an audience right here as you see where it says, "Create new audience and custom audiences."Or you can use a saved audience. Now, in my case, you know, I have a bunch of saved audiences that I can use. So, I can use people who have already visited my website right here if I wanted to, okay? Now, I'm not necessarily going to do that right now. I'm just going to walk you through... I'm going to assume that you don't have any audience so far that you're just getting started in your business. Maybe you want to reach more people in your business. Or maybe you're just starting a business and you want to start selling products but you don't have anybody coming to your business yet. Facebook Ads is a great way to reach them and I'll show you how. So, the first set up is location, okay?

 Location, your locations and generally speaking, I sell digital products. So, I can sell anywhere in the world. And my favorite locations to start with are Australia, New Zealand, Canada, and sometimes I like to add in other countries that are pretty you know good countries that I know that convert well from my product. Such as Bahamas, Puerto Rico, Jamaica, Seychelles, Hong Kong and Singapore. So, that's the audience I'll start with. Now, as you may have noticed, my audience size went up, okay? That's a lot of people. Now, I'm not going to do very well on advertising if I'm advertising to 300 million people nor do I have that sort of money to advertise to that many people. So, I'm going to work on getting that down. So that I can focus on only the most important people that have the highest chance of buying whatever product I'm selling. Now, for this example, let's say I'm selling a... Let's start with a Woodworking product. I'm going to pick a random product from an affiliate Network I work with called Ted's Woodworking. So, we're going to search for the top products here. And as we'll see, we see Ted's Woodworking, okay? This is one of the top products on Clickbank. And I can make about $55 per sale and I can also make (if you notice) about $90 from recurring subscription revenue. So, that's pretty good. I can make about a hundred and forty five bucks just by selling this woodworking product. But I'll need to find people who are interested in woodworking. So now, for our example, I'm actually going to... I'm just going to advertise an affiliate product. I'm just going to find a random product by going to Clickbank which is my fave Affiliate Network.