What is SEO
Greetings this is Asif khan from simply learned and today we're going to
talk about SEO tips and tricks so let's get started and throughout this series
we're gonna have a few tips to share with you and we'll start out with tip
number one up for smarter ways to do keyword research and so if you listen to
any of our SEO tutorials in the past you know that keyword research is the
first step but the most crucial step in starting SEO so when we do keyword
research we want to be able to basically find keywords that we feel are
relevant to our business that we want to be found on search for and so here are
a few tips that can help you do that research in a more efficient manner the
first thing we want to do is identify a list of keywords that are
 |
| The Ultimate Guide To SEO |
Can You Really Find SEO
Relevant so
we only want to focus on relevant keywords for a business that's a given so
what I would suggest is the best practice may be you know put down some of those
keywords in a spreadsheet so think of them as a theme of keywords because when
you do research you're going to want to include a theme of key words relating
to one another so you can pick the best ones out of that theme and so as an
example if we have a company that sells dried figs in a spreadsheet as an
example if I show you a spreadsheet maybe we want to focus in on just dried fig
and maybe we want to focus on on dried fig recipes so go ahead and put those in
a column you know some of these keywords that you know you want to be found for
so that's really the first step they need to be relevant, so put them in a
spreadsheet so that you can build keywords around that list then we want to
choose keywords and when we choose keywords we want to have some criteria
around shoes in them and so we always want to choose keywords with a lot of
volume and what I mean by volume I mean how many people on average type in that
keyword or a related keyword per month the second criteria is the keyword a
product fit meaning you know is the keyword relevant you always want to stay
true to relevancy the third is commercial intent what is the tenth of the
keyword is it trying to get us a sale is it answering a question so what is the the intent of that keyword and then last its difficulty so we want to definitely
take a look at how difficult a keyword is to rank for on organic search so
that's some of the criteria you may have some additional criteria that you want
to use but this is the criteria
basically for choosing keywords so again we
want to prefer keywords with high volume you want to be careful of seasonality
so remember seasonality in this example Christmas tree you're only gonna have a
spike you know during the winter or excuse me the October November December
months so be careful of seasonality when choosing high-volume keywords and
again keywords that are relevant to your product even though it doesn't have
much search volume relevancy oh we Strumpf volume or any other metric
commercial intent so we want to look at keywords that for example have Buy-in
them they may have low search volume but if somebody's typing in that keyword
then we can insinuate that the consumer who type in that keyword is ready to
make the purchase so we want to look at what the intent is of that keyword and
then again the difficulty always up for keywords that have low difficulty or
competition and so in order to get these metrics we can use third-party tools
and I'm going to show you a couple of examples of third-party tools you can use
that will give you some of this information so first Tolle I'm going to show
you is Google ads keyword planner so if I'm having Google Ads account I could
simply go to tools and then choose the keyword planner and from there I want to
find new keywords so if I choose the keyword dried figs cuz that's the keyword
I put in my spreadsheet that I'm interested in optimizing for and then maybe
drive fake recipes that was the other keyword theme so if I enter those two
keywords in just to begin with basically
what Google is going to give me is the
average search monthly
Volume so here ,I can see dried figs I have an average
monthly search volume means on average over the last 12 months that's how many
people have typed in that keyword here I can see a little bit of a trend I just
hover my mouse over that graph, I can see again for seasonality impact if there
is any seasonality what the volume is on average per month then, I can see the
competition is high and because this is Google ads because it's paid search
they're gonna give me a sense or an idea of what I should be bidding on that
keyword now that's another topic for another day but it's good information to
have because if you're not ranking for a keyword you could decide to bid on it
for paid search so don't discard the bidding information go ahead and put it in
a spreadsheet for later use for now we're focused in on keywords and irrelevant
how much volume how much competition okay so once I get this information here
0 Comments