Influence People with SEO
Getting an alternative check on volume and competition or
difficulty if you will and so remember we want to identify a list of key
irrelevant I can't stress that enough we want to choose keywords based on the difficulty we want to choose keywords based on volume on a commercial intent
and more important relevancy we can also to identify trends from a site search
query like Amazon and know what your competitors are ranking for so we can also
go back into Moz and we can see just by typing in some of the keywords we're
focusing on we can see if our competitors are ranking for the same keywords
just by using that keyword Explorer tool and then another thing we want to look
at is LSI or latent semantic indexing so it's a fancy word
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| How To Win Friends And Influence People with SEO |
which basically
means we want to find keywords related to the topic of the page or trying to
optimize so if there are other keywords on that page then you could sway it in
that direction and so when it comes to choosing keywords you want to choose always
a primary and secondary keyword and so if we go back to our spreadsheet it
doesn't necessarily always have to be just one keyword it doesn't necessarily
be dried figs we could choose another keyword that has a good volume to
competition ratio so we want to choose keywords that are always relevant and if
we're analyzing nothing but relevant keywords then we want to be able to choose
keywords that have a good ratio between volume and competition so you always
want to choose at least two keywords per page we could also stay up to date on
industry news as well hope you learn new jargon so it doesn't hurt to subscribe
to sites like search engine watch or search engine land, they have lots of good
tips so here I'll show you with that one of those sites look like if I simply
just go to search engine watch com I find this is a good resource to stay up on
the latest news when it comes to search engines here we can see the why SEO and
front-end developers are the perfect search marketing team another article about
optimizing your channel YouTube channel five easy steps so there's a lot of
information here on search engine watch that pertain to SEO and keyword
research we could also look at other third-party sites like Wikipedia Reddit
and core for example so if I go to Cora I can do a search for dried figs I
could see what's being written about that topic so that should give me some
ideas to build a keyword a list around so,
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for example, the health benefits of
dried figs okay our dry figs say for diabetes best ways to eat dry figs so
those are all good keyword themes that we could build a keyword list around and
I did that simply just by typing in dried figs encore so that's a good tip for
you to leverage when you're trying to build out a keyword list okay let's talk
about tip number two which publishes high-quality content to get more traffic
to your website so it's all about content so we've already done the keyword
research we still need to kind of merge the two when we talk about merging the
two it's not just building content around those keywords it's much more than
that when it comes to SEO and so that's why we always talk about high quality
content so let's talk about some of the tips that can help you create high
quality content so first tip is we want to be able to publish longer and
engaging content longer and engaging content tends to rank higher on Google why
because you have more content to work with and when you have more content to
work with you can optimize it you can structure it you can insert different
assets like videos and images and by keeping it long you're gonna likely keep
it engaging and so Google tends to lean in favor of content that is well
organized structured and long because it is more likely to be engaging for the
end-user we definitely want to include there are target keywords so you want to
be able to you know insert those keywords into those meta tag descriptions into
those title tags into those alt tags but you want to work them in naturally you
don't want to force anything content should be naturally written because if
it's naturally written it's gonna be engaging so we want to use LSI keywords in
the content so LSI or basically latent semantic indexing basically just means
different terms and concepts related to your target keywords so feel free to
use is terms that are similar to what you're currently using these keywords can
definitely, be used for SEO because they can create more visibility and
potentially higher rankings because it gives you an opportunity to use keywords
that is natural and then work for different variations and let's look at an example so if you're optimizing an e-commerce category page and your keyword is
one mix used for men so we want to use keywords closely
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related to one mix of shoes for men, for example, running shoes for men or
sport running shoes for men outdoor sports shoes or air-cushion shoes let's take
a look at example of Amazon so if I go to Amazon I can see the one mixed shoes
for men page and if I look at this page I can see a lot of product and each
product has basically some content associated with it ie the title of the
particular product and so you want to be able to use different descriptors for
this particular product, for example, men's running shoes or breathable
lightweight gym sports shoes or lightweight casual sneakers or walking casual
sneaker all of these are LSI related keywords they are similar to what we're
trying to optimize for so you don't necessarily always have to be brand heavy
or stick with one keyword you could definitely show variation especially on the
e-commerce site if you're dealing with different products so we want to make
the content readable with the help of visuals subtitles and bullet points so if
your e-commerce you want to make sure that page is laid out properly easy to
read you're here I could see the descriptor along with the title all kind of
merge together and so there's no break out of okay this is the product name
this description it's kind of one all-in-one which I like it just makes it more
natural-sounding okay and you can see these are all broken out pretty well laid
out page and Amazon is more or less you know consistent in terms of how their
pages are laid out so make it readable add visuals add subtitles add bullet
points it helps break out a lot of the content especially if you have a long
amount of content or a large amount of content so the use of subtitles bullet
points and visuals will help break it out structure it and make it more
engaging for the end-user you definitely want to write an effective and
organized content in order to reduce the bounce rate so there is correlation
between engagement and bounce rate the more you structure the more you add
visuals the more you add subtitles the more engaged somebody's going to be the
less likely they are to bounce from the page we also want to share customer
reviews and ratings so if you have a webpage you sell a product even if you don't
sell products it's always good to have testimonials or some type of customer
review so if we go back to our example on Amazon and we clicked on a product
one of the running shoe products we look here we can see the image we can see
kind of the description well I may not be so interested in buying this product
I want to know a little bit more about it well that's where the breaking point
comes and that's where the deciding factor comes in where if I read other reviews
then I can possibly have my mind made up to buy this product so here I can see
that not only there were reviews but there are testimonials so I can see that
here
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